library: news -DeLuca Homes Implements QlikView Business Analysis Software

Forward-Thinking Home Builder Deploys QlikView for Fast Access to Critical Business Information

RALEIGH, N.C. – June 27, 2005 – QlikTech Inc., a leading provider of powerful and rapidly deployable business intelligence, analysis and reporting applications, today announced that residential home builder DeLuca Homes, has deployed QlikView, QlikTech’s innovative business intelligence application, to provide timely and accurate business information related to sales, marketing, production and operations.

Before deploying QlikView, DeLuca Homes’ senior managers had no access to a simple dashboard of critical business information maintained in the organization’s management system. Instead, they had to rely on “canned reports” that offered little flexibility and often, dated information. “Before deploying QlikView, timely business information was hard to come by – canned reports were static and often outdated, and custom reports could take more than a month to produce,” explained Ed Bobrin, Director of Corporate and Home Systems Technology for DeLuca Homes. “At Deluca Homes, we move at the speed of light, and we needed a business analysis application that could keep up.”

DeLuca Homes developed nearly a dozen customized QlikView applications to provide senior managers with a dashboard of information related to various departments within the organization, including sales, production, marketing and finance operations, among others. Depending on the complexity of the data sources, most of DeLuca Homes’ customized applications took anywhere from just minutes to several hours to develop.

“QlikView provides our management team with a robust application that has quickly become mission-critical for our organization – most of our users are in the application every day,” said Bobrin. “Without QlikView, we had no real-time view into sales and construction data. QlikView provides us with instant access to this critical information, and is putting us ahead of the 8-ball by enabling us to improve productivity, as well as our relationships with customers and investors.”

QlikView’s robust sales application provides senior managers with an interactive look at sales information by feeding the architectural department with data on what designs and options are best-sellers. The QlikView production application offers a real-time view of all properties under construction, enabling DeLuca Homes to deliver on-time closing dates to customers, while also more effectively managing the organization’s credit line. Marketing applications created in QlikView enable senior managers to track leads and closings back to a specific advertising spend, enabling more lucrative utilization of marketing dollars. Finally, DeLuca Homes has created a unique, Web-enabled application for the organization’s external investors, providing a dashboard view of the company’s key performance indicators over the Web. This enables DeLuca Homes to improve investor relations by providing an accurate, anytime view of the business’ performance.

“We are pleased to hear that QlikView has become a mission-critical application for DeLuca Homes,” said Rick Pitts, president and CEO of QlikTech Inc. “QlikTech’s unique approach to business analysis has made it possible for DeLuca Homes deliver critical business information to management in a quick, cost-effective and actionable manner. We look forward to seeing their continued success using QlikView and the continued success of their business.”

About DeLuca Homes
Founded in 1963, DeLuca Homes continues to grow and diversify. Over the past four decades, the company has been active in single family homes, active adult age-restricted housing and luxury custom homes, as well as professional business parks, mixed-use and retail centers and assisted care facilities. The company’s geographical sphere of development has grown from its local Bucks/Montgomery County area to extend to all of Philadelphia’s surrounding counties, New Jersey, Delaware and Maryland. In 1999, the company opened a new regional division in Orlando, Florida, which now accounts for 50 percent of DeLuca Homes’ sales. The ability to grow has been achieved by a strong focus on systems and technology. The company is vertically integrated with in-house capabilities for land acquisition/development, architecture, construction, manufacturing, mortgage and title. Controlling every facet of the business provides Deluca Homes with complete control over the end result – quality homes that are built on time and within budget.

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